Every product needs a proper presentation. There are two main ways of presenting the product in photography - as basic packshot or creative product placement. The lifestyle shots have gained currency in times of social media, becoming so common that we don’t even consider them as advertisements. As for online presence - it’s important to ensure visual constancy. This can be achieved by creating presents and adjusting them to individual needs. It’s not only about fitting the grid but about recognizing the brand by visual content.